For over 50 years, Century Motolite Battery Sdn. Bhd. (CMB) has been providing motorists with tough, reliable and efficient automotive batteries. Today, Century is considered one of the most recognisable and pioneering automotive battery brands in Malaysia.

In 2006, Century Motolite Battery Sdn. Bhd. (CMB) was acquired by Philippine Batteries Incorporated (PBI), one of the largest and most modern battery manufacturing facilities in South-East Asia. With this partnership, CMB is now fully supported by a state-of-the-art, innovative manufacturing facility, housed in an 18-hectare fully integrated facility that produces world-class automotive batteries.

In Malaysia, CMB has an extensive network of dealers throughout Peninsular and East Malaysia. We also have an established foothold in the OEM market here. At the same time, CMB supplies OEM batteries to the country’s major automotive car brands, as well as the battery requirements of some government sectors.

In the course of our growth, we believe that long-lasting relationships are far more rewarding than short-term ones. We believe it forges deeper, more profitable relationships that will stand the test of time, while helping us move forward into a bigger, brighter future.

PRODUCT INNOVATION

CERTIFIED BY SIRIM
In our pursuit of excellence, we are committed to quality in all areas – from products, training, processes, strategic marketing, customer service, to innovative use of new technologies. We are privileged to have our efforts acknowledged by the industry, partners, associates, dealers and especially our end-users.

We are the first automotive battery brand in the industry to be certified by SIRIM. Our commitment to the highest standards of quality was further enhanced with the certification by TUV Rheinland.

IT INNOVATION

As an industry leader, CMB has adopted the latest IT innovations such as the SAP Enterprise Resource Planning (ERP) system. The system integrates internal and external management of information across our entire organisation, covering finance, manufacturing, sales and service, customer relations, management and more.

In addition to improving organisational efficiency, our dealers have also benefitted from faster response times to their queries and needs. These initiatives have positively strengthened our position and market leadership in the industry.

CMB has launched Century Care App for smartphone applications on batteries warranty registration.

MAINTENANCE-FREE BATTERIES

Century automotive batteries are designed using state-of-the-art technology and are manufactured under the strictest of standards, which is why Century is the preferred battery brand of automotive manufacturers and experts.

In the course of our growth, we believe that long-lasting relationships are far more rewarding than short-term ones. We believe it forges deeper, more profitable relationships that will stand the test of time, while helping us move forward into a bigger, brighter future.

• 4X Cycle Life
• Engineered for power-demanding vehicles and devices
• Optimises charge from regenerative braking system
• Designed to withstand extreme temperatures

• 3X Cycle Life
• Engineered for start-stop vehicles
• Designed for optimum performance in tropical climates

• High Endurance Positive Active Mass for improved battery performance
• Re-engineered PP casing with sediment seclusion channels
• Superior vibration resistance for improved water retention, corrosion resistance and slower self-discharge
• Chemically pure and self-manufactured electrolyte
• Anti-sulfation enriched electrolyte
• Double Ring bushing design for improved acid seepage prevention

• Enhanced Endurance Positive Active Mass for good battery cycle and performance
• High vibration resistance for better water retention, corrosion resistance and slower self-discharge
• Chemically pure and self-manufactured electrolyte

• Super Low Maintenance
• High Performance

CMB’s significant involvement in the OEM segment of the automotive industry is well established. We are the Original Equipment supplier to well-known marques including PROTON, Perodua, Haval, Inokom, Hyundai and ISUZU, With such clientele, we established new standards and choices that live up to our brand promise of all year-round reliability. Below are some of the leading brands that we work with.

BRAND LEADERSHIP

With a heritage of more than 60 years, we are a brand leader within the automotive battery industry. Some of the branding activities we have embarked on include outdoor advertising, commercial ads and digital media initiatives to widen our brand’s reach. We are pleased that our online customer support program has gained traction. Such integrated programs generate greater confidence and interest in our company, products and services, leading to an increase in sales for our dealers.

We are focused on creating better products and programs to engage both our customers and dealers to further strengthen our position as the market leader.

DIGITAL MEDIA

We actively engage our consumers through our user-friendly website as well as through social media. Our online presence has a broad reach which significantly enhances our customer-brand relationships while increasing brand awareness. Interacting with our end-users allows us to gather valuable feedback that enables us to immediately differentiate ourselves from our competitors.

DEALER PROGRAMMES

Since 2011, we introduced a highly successful CTML campaign to help engage end-users and increase sales. This innovative program was the first in our industry. It helped create strong brand awareness for Century and was well received by customers and dealers.

It was simple and effective; dealers who signed up with us had their shops creatively displayed with the CTML point-of-sale merchandise. A Century mystery shopper will visit their shop, giving the owners and staff a chance to win cash prizes instantly! If they effectively promote Century batteries to the mystery shopper, they stand to win even more attractive prizes on top of the cash reward. This is another successful example of how Century innovates to help our dealers and end-users.

With Century, everybody wins!

DEALER APPRECIATION NIGHT

Dealer Appreciation Night – Top distributors and top retailers will be receiving awards on stage. CMB will also organise product launching events, campaigns and some fun activities during the night.

INCENTIVE TRIPS

The Dealer Incentive Trips are organised annually to foster a good relationship with dealers.